California Fresno/UC Merced

Sonora: Choosing The Right Advertising Media

Event Status: Open   
Event Date: 4/22/2014
Time: 3pm to 5pm
Contact: Brenda Sifuentez, (209) 567-4910
Center: Alliance SBDC Modesto (Stan./Tuol. Cnty)
Event Location: 201 S SHEPHERD ST, Sonora, CA 95370-4754
Description: Learn how to evaluate and choose the most effective adverting mediums that will deliver results for you business. You only have so many advertising dollars to spend across print, newsletter, magazines, yellow pages, radio, TV and the internet. And everybody says they're the best choice. How do you evaluate where to spend your dollars to get the biggest bang for your buck? Ad how do you know whether your advertising efforts have really delivered results? With the ever-increasing barrage of options, you need to know how to weigh the pros and cons of each choice before you buy, and how to evaluate your advertising campaign's effectiveness during and after it runs. This training will cover the pros and cons of advertising options, what's a CPM vs. Reach vs. Frequency, questions to ask advertising representatives, basic analytically methods and helpful tips to improve your advertising.
Topics: Marketing/Sales


Event-Related Documents

Sonora-Choosing the Right Media.pdf 634.0KB Uploaded  3/19/2014 12:18 PM
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Registration Policies:

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received at least 24 hours in advance to guarantee your space in the seminar.

Refund Policy: If you wish to request a refund, please contact the conference organizer listed above at least 24 hours prior to the start of the seminar. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be refunded. Fees will not be refunded for seminars not attended by payee unless a refund is requested at least 24 hours in advance.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.